Context before “perfect UX”
Great UX depends on context. In some industries, complexity is unavoidable; my goal is not always to simplify everything, but to make complexity understandable and usable.
Skills
Selected Work
Case Studies
A few projects I'm proud of — each one taught me something new.
2026
B2BComplex UIConstruction
CREE Building Configurator: Replacing a 2-3 day expert process with a 1-2 hour workflow
Reduced early-stage building feasibility from 2-3 days to 1-2 hours with a live configurator workflow.
CREE BuildingsView case study
2025
DashboardB2B
CREE Hub: Digital Ecosystem to Connect People, Projects and Knowledge
Designing a digital ecosystem that helps CREE manage global construction projects, partner networks, and project feasibility data.
CREE BuildingsView case study
2023
B2BConstruction
CREE Platform: Knowledge-sharing Network
Transformed an outdated internal system into a scalable knowledge hub with role-based access, workspaces, and networking for sustainable construction.
CREE BuildingsView case study
2021
HealthcareDashboardData Collection
Breast Cancer Navigation Tool
Designing a system to help care teams coordinate complex breast cancer treatment pathways.
Programa Navegación de Pacientes (PNP)View case study
My design philosophy
Scope is part of the design
Many product problems are actually scope problems. I work with teams to prioritize, cut features, and define MVPs that can realistically ship.
Build more with less
I often worked as a UX team of one, closely with engineering. Understanding technical constraints helps reduce rework, keep roadmaps realistic, and decide where to push for ambition versus where to simplify.
Design should move the business
Good design is not just visually polished or user-friendly. It should help organizations make better decisions, operate more efficiently, or unlock new opportunities.
Writing
Latest Articles
Thoughts on design, process, and the occasional tangent.
·10 min read·External ↗
You’re Not Behind as a Product Designer. Here’s a Full Cheat Sheet on What to Consult
When AI opinions are everywhere, these eight free frameworks from IBM, Google, Microsoft, SAP, and others cut through the noise — plus five principles they all agree on.
AIProduct DesignUX DesignResources
·5 min read·External ↗
When Chatbots Give Health Advice, UX Design Becomes a Moral Question
A UX perspective on helping creators and platforms build safer, clearer, and more respectful health AI assistants.
UX DesignDark PatternsChatbotsAIChatGPT
·6 min read·External ↗
Pizca: Diseño de una aplicación de especias
Desarrollo de una aplicación móvil para el curso de Diseño VI de la carrera Ingeniería en Diseño Industrial del Instituto Tecnológico de Costa Rica. Estudio de caso UI/UX.
UIUXIndustrial DesignApp DesignFood Apps
Let's make something good.
Whether it's a full project or just an interesting conversation — I'd love to hear from you.
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